Siella Beauty — Headless Beauty Ecommerce on Shopify + Sanity, Dubai
- Client
- Siella Beauty
- Services
- Web Development in Dubai · Ecommerce Development in Dubai · UX Design (UI/UX) in Dubai · Consultancy & Support
- Stack
- Sanity · Next.js · Shopify Hydrogen · React 19 · Portable Text · Vercel · Shopify · Tabby · Tamara
- Timeline
- 10 weeks · 2024
Results
How we built it
Headless architecture
We implemented a headless architecture with Sanity CMS, decoupling content from presentation and integrating Shopify Hydrogen so the team can manage content flexibly without disrupting the storefront.
Elegant, brand-led design
We designed a modern, elegant experience mirroring the brand identity — high-resolution product visuals, streamlined navigation and a frictionless checkout worthy of a luxury beauty house.
Performance & monitoring
We integrated a performance-focused front-end and put ongoing performance monitoring in place, keeping the store fast and scalable as the catalogue grows.
SanityNext.jsShopify HydrogenReact 19Portable TextVercelShopifyTabbyTamara
- Updated
Questions
Do you offer Shopify development in Dubai?
Yes. Karve builds Shopify and Shopify Hydrogen storefronts for beauty and luxury ecommerce brands in Dubai and across the UAE, as we did for Siella Beauty.
What is a headless Shopify build with Sanity?
It pairs Shopify (via Hydrogen) for commerce with Sanity for content, decoupling content from presentation. You get a faster, more flexible storefront and richer editorial control than a standard Shopify theme.
Can a headless build improve a beauty store's performance?
Yes. Moving to a headless Hydrogen and Sanity architecture, with ongoing performance monitoring, gives a beauty ecommerce store a meaningful boost in speed and scalability — a key goal for Siella Beauty.
Can the store support Arabic and right-to-left layouts?
Yes. Our builds support English and Arabic with full right-to-left rendering, which is important for beauty brands selling across the UAE.
Why move a beauty store off a standard Shopify theme to headless?
A standard theme ties content tightly to a fixed storefront and can constrain both performance and editorial flexibility. By moving Siella Beauty to a headless Shopify Hydrogen build with Sanity, we decoupled content from presentation — giving the team richer storytelling, a faster shopping experience, and the freedom to craft a storefront that matches a premium beauty brand.
How do you keep a Shopify Hydrogen storefront performing well over time?
We pair the headless Hydrogen and Sanity architecture with ongoing performance monitoring, so speed and stability are maintained as the catalogue, campaigns and content evolve. This lets Siella Beauty add seasonal launches and editorial content without the gradual slowdown that often creeps into heavily customised standard Shopify themes.
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