Insights
Digital trends in 2024
As
we
look
ahead
to
the
year
ahead,
having
attended
conferences
and
talked
to
market
leaders,
we
can
see
an
increasing
number
of
e-commerce
market
needs.
Some
of
these
are
well
known
and
well
established
in
the
industry,
but
there
are
still
many
companies
that
have
not
taken
advantage
of
these,
or
are
not
as
prepared
for
the
demands
of
their
customers
as
they
will
need
to
be.
We’ve put together an overview of some of the predicted eCommerce trends for 2024, based on our market observations :
- Omnichannel retail. Consumers expect convenience across all channels, including online, in-store and mobile. E-commerce businesses need to invest in omnichannel solutions that allow consumers to switch between channels more easily and complete their purchases at their greatest convenience.
- Voice marketing. Voice shopping is on the rise, as more and more people use smart speakers and other sound-enabled devices to shop online. Ecommerce businesses need to optimise their websites and product listings for voice search.
- Social Commerce. Social marketing is another growing trend, as people increasingly use social media platforms to make purchases. E-commerce businesses need to have a strong social media presence and make it easier for customers to buy products directly from social media platforms.
- Personailisation. Customers expect a personalised shopping experience. E-commerce businesses can use data and analytics to tailor product recommendations, offers and marketing campaigns to individual customers.
- Fast delivery. Customers expect fast and convenient delivery. E-commerce companies need to offer a variety of shipping options, including same-day and next-day delivery.
- Sustainable e-commerce. Consumers are becoming more environmentally conscious and looking to buy from sustainable businesses. E-commerce businesses can reduce their environmental impact by using sustainable packaging materials, reducing carbon emissions from shipping, and sourcing products from ethical suppliers.
Other notable e-commerce trends for 2024 include:
- Headless commerce
- Augmented reality (AR) and virtual reality (VR) shopping
- Live commerce
- B2B e-commerce
- Subscription services
- Chatbots and artificial intelligence (AI) customer service
Businesses that embrace these trends will be well-positioned to succeed in the year ahead and lay a foundation for their customer's future commerce needs.
karve
As a Dubai based digital and e-commerce agency we understand commerce, and how to implement winning digital strategies.
We offer a wide range of services to help businesses grow their online presence and sales. karve is committed to providing its clients with high-quality, affordable digital services that will help them achieve their business goals.
