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The Middle East e-commerce market trends
The
Middle
East
e-commerce
market
is
one
of
the
fastest-growing
in
the
world.
It
is
expected
to
reach
a
value
of
US$57
billion
by
2026,
driven
by
a
number
of
factors,
including
a
young
and
tech-savvy
population,
rising
disposable
incomes,
and
increasing
internet
penetration.
Major trends shaping the Middle East e-commerce market:
- Mobile commerce (m-commerce) is booming in the Middle East, with more than 70% of online purchases made on mobile devices. This is due to the increased penetration of smartphones in the region, as well as the growing popularity of mobile wallets and payment gateways.
- Social media is also on the rise, as social media platforms such as Facebook, Instagram and WhatsApp play an increasingly important role in the online shopping journey. Retailers use social media to engage with potential customers, drive traffic to their websites and promote their products.
- Cross-border e-commerce is becoming increasingly popular, as consumers in the Middle East increasingly demand goods and services that are not available locally and this is facilitated by the growth of international online marketplaces and payment platforms.
- Cash on delivery (COD) is the most popular payment method in the Middle East, with over 80% of online purchases being paid this way. This is due to several factors, including a lack of trust in online payments and a preference for transactions.
- Using artificial intelligence (AI) and machine learning (ML) to personalise the shopping experience, improve product recommendations, and improve customer service Retailers are using AI to collect data on customer behavior and preferences, which can then be used to tailor their marketing messages and offers.
- Augmented reality (AR) and virtual reality (VR)** are being used to create immersive shopping experiences. Shoppers can use AR to try on clothes and furniture, while VR can be used to explore virtual stores and showrooms.
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