AGMC · Geely — Automotive Ecommerce Website for the UAE

Yes. We design and build full car-dealership and automotive ecommerce platforms for the UAE market, exactly as we did for Geely under AGMC and the Albatha Group. The scope covered the complete buyer journey — browsing new and certified pre-owned vehicles, online reservations, test-drive bookings and secure payments — rather than a brochure site. Everything was tuned to perform fast and convert for digital-first buyers across the Emirates.

We built Geely on a composable headless stack: Next.js and React 19 for a fast, SEO-friendly storefront, Medusa.js for custom commerce logic, and Sanity as the CMS. Medusa gives us the flexibility to model unconventional commerce flows like vehicle reservations and test-drive bookings, which off-the-shelf platforms struggle with. Sanity lets the dealership team manage every vehicle, spec and campaign without a developer, while the headless architecture keeps the front-end quick and decoupled from back-end changes.

Yes. We implemented both online vehicle reservation and test-drive booking flows for Geely, so a customer can move from browsing the range to a committed action without ever leaving the site. The test-drive system was wired directly into the dealership's existing operations, so bookings reach the right team rather than sitting in an inbox. Pairing reservations with secure online payment turns the storefront into a genuine commerce destination, not just a lead form.

A key part of the brief was that the new platform had to slot cleanly into how AGMC already runs Geely day to day. We integrated secure payment processing for online reservations and purchases, and aligned reservation and test-drive flows with existing dealership operations so the showroom teams worked from one source of truth. We then tuned performance so the experience stays fast and reliable for buyers right across the UAE.

Yes. Our builds are architected for English and Arabic with full right-to-left rendering, which is essential for serving a bilingual customer base across the UAE. Content is localised at the field level, so the same vehicle, spec or campaign can carry both languages from a single source. That means the dealership reaches the widest possible audience in Dubai and beyond without maintaining two separate sites.

We designed, built and launched the platform in roughly ten weeks during 2024. The result is a storefront that lets Geely customers explore, reserve and buy entirely online, positioning the brand as a forward-thinking leader in the regional automotive market. Because it is headless, the team can launch new models and campaigns whenever they want, without waiting on a release cycle — so the platform keeps paying off long after launch.