Lollapalooza — B2B Social Media Marketing for a UAE Footwear Brand

Yes. Karve offers social media marketing and consultancy for brands in Dubai and across the UAE, including B2B strategies like the LinkedIn programme we built for Lollapalooza.

LinkedIn is where industry players, investors and collaborators gather. For a UAE brand seeking partnerships, a focused LinkedIn presence builds credibility and opens B2B conversations — even before a website launches.

Yes. For Lollapalooza we built a LinkedIn-led B2B presence while their website was in production, so the brand could attract partners and investors without waiting for launch.

It centres content around the founder's voice and presence — in this case CEO Lise Slane — with behind-the-scenes storytelling that makes the brand relatable and trustworthy to a B2B audience.

For Lollapalooza we tracked the metrics that matter for partnership-building rather than vanity numbers: follower growth among relevant industry profiles, engagement on founder-led posts, inbound connection requests, and the quality of conversations with potential partners and investors. The goal was credible reach with the right audience, not just impressions.

Yes. Because we ran Lollapalooza's pre-launch LinkedIn presence ourselves, we can carry the same brand voice, founder-led storytelling and B2B positioning straight into the post-launch phase — extending the social strategy to point traffic at the new website and keep momentum with the partners and investors already engaged.