Automotive · Dubai & UAE
Karve Digital designs and builds websites for car brands, distributors and service centres in the UAE. We build model pages, configurators, test-drive booking, online reservations and service booking, in English and Arabic. Clients include NIO UAE, Geely UAE (AGMC) and Pitstop Autocare.
Automotive builds for UAE car brands, distributors and service centres.
UAE car buyers research online for weeks before they visit a showroom, so the site has to do the selling the brochure used to do. It needs a page for every model, an easy way to compare ranges and trims, and a path that leads straight to a test drive, a reservation or a service slot. All of it has to work in English and Arabic and load fast on a phone.
What we build: model and range showcases, build-your-car configurators with shareable links, test-drive and service booking, online vehicle reservation with secure payment, showroom and location pages, and lead flows connected to your sales team. Your marketing team manages models, offers and campaigns in Sanity, so a new model launch doesn't need a developer. See it in practice on NIO UAE, Geely UAE and Pitstop Autocare.
Performance, interior and ownership detail for every model, managed in the CMS. Built for NIO's ET5, EC6 and EL8.
Customers choose model, battery range, colours and wheels. Each build gets a shareable URL that feeds the enquiry and test-drive forms. Built for NIO UAE.
Customers pick a model, a showroom and a time, and the booking goes straight to the showroom team. Built for NIO UAE and Geely UAE.
Customers reserve or buy new and certified pre-owned cars online, on Medusa.js with Network International payments. Built for Geely UAE.
Customers find a service and request a slot. Staff edit services and availability in the CMS. Built for Pitstop Autocare.
A page for each showroom or service centre to drive visits — NIO House in Abu Dhabi and NIO Hub in Dubai.
A complex differentiator explained in plain consumer language, like NIO's battery swap.
One content model with a full right-to-left layout, and Arabic tested on real devices.
Three UAE automotive builds — what each business needed and how it was delivered.
| Criterion | NIO UAE | Geely UAE (AGMC) | Pitstop Autocare (AGMC) |
|---|---|---|---|
| Business | EV brand, regional launch | New & certified pre-owned sales | Service & maintenance |
| Core flow | Configurator → test drive | Reserve & buy online | Book a service |
| Commerce | Enquiry & lead capture | Medusa.js + Network International | Booking requests |
| Stack | Next.js, Sanity, Vercel | Next.js, Sanity, Medusa.js | Next.js, Sanity, Vercel |
| Delivery | Phased, 2025 | 10 weeks, 2024 | 8 weeks, 2024 |
Brand launches, ecommerce and aftersales for UAE car brands.
NIO, the premium electric-vehicle brand, partnered with Karve to launch its first Middle East website. A bilingual, headless Next.js and Sanity platform with a build-your-EV configurator, full model showcase, test-drive booking and enquiry flows, and a clear consumer story for NIO's battery-swap technology.
Geely, an automotive brand under AGMC and the Albatha Group, partnered with Karve to build a modern ecommerce platform that lets UAE customers explore, reserve and purchase vehicles online — a car-dealership web experience built for Dubai's digital-first buyers.
Pitstop Autocare, powered by AGMC, engaged Karve to build an online presence that drives customer engagement and service bookings — an automotive service website in Dubai showcasing auto repair and maintenance on modern, headless technology.
Map the buyer journey from first search to showroom visit, and agree the integrations: CRM, payments and booking.
Model the content: models, trims, specs, offers, showrooms and campaigns.
Mobile-first design in English and Arabic, built around the test-drive and reservation paths.
Next.js and Sanity, plus Medusa.js where there's commerce. Weekly preview releases on a real URL.
Phased rollouts, Core Web Vitals budgets, analytics, and new models added in the CMS.